1. Why? How? What?

Define what our product or service is using the section below.

Why does our product, service exist? (your purpose)

<aside> <img src="/icons/bookmark-outline_gray.svg" alt="/icons/bookmark-outline_gray.svg" width="40px" /> what is the reason for creating your product? e.g. here to promote affordable living

</aside>

How do we do that? (your process)

<aside> <img src="/icons/bookmark-outline_gray.svg" alt="/icons/bookmark-outline_gray.svg" width="40px" /> what positive change should it create e.g. more homes on plots

</aside>

What is the product? (your results)

<aside> <img src="/icons/bookmark-outline_gray.svg" alt="/icons/bookmark-outline_gray.svg" width="40px" /> the product or service you are creating and the end result of your why. e.g. module housing

</aside>

Why? How? What?(guide)