Defining our Purpose - Why? How? What?:
A great product starts with a great story. Align the internal teams, product managers, designers, and engineers, and connect externally with customers, attract talent, and excite partners and investors, on why your product exists, who it serves, and how it is different. Follow this simple format to create a clear and concise story for your product.
Why: Revolutionize affordable space travel.
How: Efficient, safe, sustainable technology.
What: Reusable, fuel-efficient space rocket.
Defining the purpose of the Product, System, and Service (P, S, S) that we are developing is essential for several reasons.
Firstly, understanding 'why' we are doing what we are doing provides a clear vision for the entire team. It ensures everyone is aligned and moving in the same direction. It also offers a guide when making strategic decisions and prioritizing tasks.
The 'how' of our P, S, S outlines the methodology we follow. It defines the way we work and the processes we adhere to, ensuring we deliver consistent quality and meet our customers' expectations.
Finally, defining 'what' our P, S, S is, brings clarity to the tangible outputs we aim to deliver. It helps the team focus on the specific features, functionality, and benefits we need to provide, making our purpose a reality.
Why: Our space rocket exists to revolutionize space travel by providing a cost-effective, safe, and sustainable means to explore the cosmos. Our goal is to address the growing need for accessible space exploration and make space travel a reality for more people.
How: We plan to deliver our space rocket through cutting-edge technology, rigorous safety measures, and sustainable practices. Our design and development process prioritizes efficiency, safety, and environmental responsibility, aligning with our vision of sustainable space exploration.
What: Our space rocket provides a reusable, fuel-efficient means of space travel, equipped with advanced safety features and comfortable passenger cabins. It brings our vision to life by tangibly demonstrating how sustainable, accessible space travel can become a reality.
Here are some prompts that a team could ask themselves to help define the 'Why', 'How', and 'What' of their Product, System, and Service (P, S, S):
Why